Kim Larson

Chief Brand Experience Officer

Responsibilities

Leads the marketing and brand team to deliver an exceptional brand experience and integrated marketing strategies that create value for our clients, partners, communities and associates, and ultimately drive business results via brand awareness, engagement and advocacy
Accountable for marketing, corporate & employer brand, internal & external communications, public & media relations, customer & market intelligence and graphic design
Develops and leads our enterprise diversity, equity and inclusion efforts in collaboration with our Chief Human Resources Officer

Experience

Kim joined our team in 2015. She began her business and marketing career in 1996. Previously, Kim held senior leadership and strategic marketing or customer experience roles at Polaris Industries, Jostens and MoneyGram International.

Areas of Expertise

Involvement

Opus Foundation Board of Directors

Opus Involvement

Opus Women’s Network Co-Founder & Co-Executive Sponsor
Diversity Equity Inclusion Co-Founder & Co-Executive Sponsor

Education

Master of Business Administration
Marketing
Carlson School of Management
University of Minnesota
Bachelor of Science
Business Administration
Carlson School of Management
University of Minnesota

Certifications

University of Minnesota Office of Equity & Diversity Certificate

Check out our Minneapolis office

Recent News

portrait of a smiling person in business attire

Brittany Rihanek: Passionate Storyteller & Champion for Equity & Inclusion

“At Opus, our associates are the differentiator. We have creative and collaborative people here who continually deliver exceptional value to our clients, partners and community.” For more than a decade, Brittany has interacted with dozens of our associates from across the country – researching and sharing their stories.

two women in professional attire writing on a whiteboard in a conference room

Opus Women’s Network Making an Impact, Advocating for Women

Now seven years old, OWN empowers and fosters the development of women at Opus. OWN was created as a grass roots effort to help women feel more supported and connected at work – the same reason the group exists today.